plusminuszero

plusminuszero is a Japanese company headed by designer Naoto Fukasawa. The website description of the company really sums up the work:

It means neither plus nor minus;
it is necessity and sufficiency;
it is something you have never seen but somehow feel at home with;
it is a shape that is very normal yet fascinating;
It is the moment you realize, for the first time, that this is exactly what you have wanted.

The objects above are from plusminuszero's new collection: Coffee and Tea Maker, Toaster, Sliced Bread Dish, and Humidifier Ver.3.